How might we change commuter behavior to make commuting truly sustainable?
We interviewed several people that commute to Stanford and found that:
and ultimately, there was an overall need for a human connection.
From these insights, we were able to reframe the initial problem statement into:
How might we make the commute more responsive, like a lover, so that it doesn't take away from a commuter's sense of freedom?
We designed Car Chat, an app that connects people who are commuting at the same time to similar destinations. Car Chat has the potential to form carpool connections, which leads to more sustainable commuting.